Augmented reality: prehistoric animals and new cultural goods in google’s catalog

Augmented reality: prehistoric animals and new cultural goods in google's catalog's catalog

A prehistoric crustacean in your own living room? Google promotes its Arts–Culture app with some new exhibits that can be projected into the surrounding environment via augmented reality. It is available for Android and iOS.

Animals or cultural heritage

As Google explains in its topic-specific blog, the company has digitized the body forms of prehistoric animals in collaboration with famous museums such as Moscow’s State Darwin Museum and London’s National History Museum. Some special animal exhibits, such as the skeleton of the largest living mammal on earth – the blue whale – have also made it into the collection.

Augmented reality: prehistoric animals and new cultural goods in google's catalog's catalog

The cat saw the prehistoric crustacean “Cambropachycope” of course not. They saw treats. The coarseness of the exhibits can be easily changed within the free app with a few swipes of the finger. (No animal was tortured for this photo)

For people who prefer to look at cultural assets from different eras instead of a few animals, Google has also expanded its catalog. Among other things the Apollo 11 “Command Module” from the Smithonian National Air and Space Museum has been added for closer inspection in your own four walls. A space suit has also been added to the collection.

Augmented reality: prehistoric animals and new cultural goods in google's catalog's catalog

The Apollo 11 "Command Module" from the Smithonian National Air and Space Museum. The digitized interior of the module can be admired on the page of the Smithonian.

Securing cultural assets

For some years now, Google has been digitizing exhibits and cultural sites, as has the NGO CyArk, which is supported by Google Arts Culture is protected. Detailed 3D models will be created, making cultural sites included in the catalog virtually walkable. Works of art, exhibits and cultural sites threatened by violent conflicts, environmental disasters, overtourism and decay can be preserved, at least digitally, through this work.

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