Celebrities to suspend their Facebook social media accounts for 24 hours as part of #StopHateforProfit campaign. This is to increase the prere to do more in the fight against misinformation and hatred. The criticism comes promptly: on those very platforms users complain that the action will hardly bring anything.
Kim Kardashian West has 188 million followers on Instagram. The reality TV star told them that she would not post anything on Thursday: "I can’t sit and be quiet while platforms allow hate, propaganda and misinformation to be shared – by groups that want to separate and divide America." Misinformation has an impact on elections and undermines democracy, she continues. Leonardo DiCaprio, Ashton Kutcher, Sacha Baron Cohen, Jennifer Lawrence and Kate Perry, among others, also support the boycott.
Campaign to boycott
Initially, several civil rights organizations had launched the campaign and called for no more advertising to be booked on Facebook. This had been joined by more than 90 companies, including consumer goods giant Unilever, Coca Cola, VW and SAP. Facebook makes almost all of its revenue from advertising batches.