Apple’s Mac division sets new growth record, market researchers say. The manufacturer more than doubled Mac sales at the beginning of 2021: from about 3.2 million units in the same period last year, sales have now risen to over 6.6 million units, according to mutually independent estimates by market research firms IDC and Canalys. Both put the growth in Mac shipments accordingly at just over 100 percent – the roughest growth among the five roughest PC manufacturers.
Growth explosion in the PC market
According to the analysts, the PC market as a whole started a growth explosion in 2021. In particular, the continuing high demand for notebooks has been. The coronavirus pandemic continues to be seen as a driver, causing PC demand to rise massively, but in many regions only from the second quarter of 2020 onwards – the now high growth rates are therefore also due to the comparison with the still weak first quarter of the previous year.
Homeschooling and the home office are also creating increased demand at Apple, as the company explained last year – and this also applies to the iPad business. The introduction of the first Macs with Apple’s own M1 chip in November seems to have boosted sales even further, as market researchers stated in early January.
Macs back on growth track
After long years of growth, Mac sales were slightly sluggish in 2019, with revenue up slightly. At the end of 2019, the company launched a rough 16" MacBook Pro with an improved keyboard, followed in spring 2020 by the more in-demand MacBook Air and 13" MacBook Pro with new, more reliable keyboard. In November, Apple rushed MacBook Air, 13 MacBook Pro" MacBook Pro and Mac mini to the company’s own M1 chip, delivering a significant performance boost and longer battery life. In addition, the manufacturer is expected to reverse unpopular decisions on its Pro MacBooks and, among other things, bring back the SD card slot and HDMI port.
Apple itself only mentions the turnover but no sales figures for its devices any more. The estimates of the market researchers are correspondingly controversial: that Apple should have sold only 3.2 million Macs in the first quarter of 2020 with a turnover of 5.4 billion US dollars is improbable, writes analyst Neil Cybart – the average price would then have been a very high 1690 US dollars per Mac instead of the expected 1300 to 1400 US dollars.